Luxottica

Today I am completely thrilled, as m going to write abt my favourite accessory..a must have that completes our look...sunglasses. If you are wearing a nice pair of shades, u probably are wearing theirs..

Few days back while watching a programme on Tv , I came across this interesting piece of information abt an Italian company that has acquired 80% of worlds eyewear brands..and though we are aware of all the big brands we are so unaware of the worlds largest eyewear manufacturing company for most famous wannabe glasses....Luxottica..yeah that's the name..ever heard before..!!

A name that revolutionised how we see sunglasses. When glasses were not so cool it made them a fashion statement. They made glasses a face jewellery.

Most famous amongst all are Ray ban, Persol and Oakley.

It also makes glasses for Chanel and Parada. Other names are, Giorgio Armani, Burbury, Stella Mc Cartney, Versace, Vouge, Donna Karan and many others. It makes for retail as well as wholesale. It's headquarters located at Milan and Italy.

Luxottica is a luxury brand and controls a big chunk of the business. Half a billion people wear glasses by Luxottica. Last year they made 65 million pair of sunglasses.

Ray ban is their top selling product . They bought it from an American company Bausch &Lomb and made it a 200 $ product from a 29 $ product. Luxottica has excessive dominance and is a price maker.

I thank Luxottica for making people look fashionable from geeks...though this transformation doesn't comes cheap...